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-hon

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Background

Ehon was conceived as the evolution of SIMKL Lists, a functional but emotionally sterile app. In a hyper-competitive streaming landscape, being merely functional is not enough. The goal was to transform a simple utility into an engaging and delightful discovery experience, restoring the joy of finding something new to watch.

Core problem

Users with multiple streaming subscriptions suffer from severe "decision fatigue" and "analysis paralysis," spending more time aimlessly searching for content than enjoying it. This friction turns a leisure activity into a stressful chore. Their viewing history is fragmented and siloed across different platforms, and existing tracking tools lack a sense of joy, personality, and serendipitous discovery, treating users like data points rather than fans.

Dynamic Home Screen

Track your Progress, Favorites and News, all at one place

Feed

Multi-Modal Content Discovery

Redesigned interface with enhances the discovery process and makes it intuitive and minimal

Lists

Professional Communication Design

Messaging system with a three-tiered priority framewor and context-aware features tied to the session

Calendar

From Individual Sessions to Community Ecosystem

Events hub transformed individual sessions into community experiences

Shuffle

Dynamic Home Screen

Track your Progress, Favorites and News, all at one place

Feed

Multi-Modal Content Discovery

Redesigned interface with enhances the discovery process and makes it intuitive and minimal

Lists

Professional Communication Design

Messaging system with a three-tiered priority framewor and context-aware features tied to the session

Calendar

From Individual Sessions to Community Ecosystem

Events hub transformed individual sessions into community experiences

Shuffle

Core Features

  • Genre Wheel Navigation: A tactile, non-linear interface that transforms the mundane chore of filtering into a playful, engaging interaction. By encouraging users to physically spin a wheel, it fosters a sense of discovery and helps them explore genres they might not have considered, breaking them out of their algorithmic bubbles.
  • Calendar-Based Discovery: A forward-looking view of upcoming releases across all services. This feature strategically builds anticipation and excitement for future content, reducing the immediate pressure on the user to choose something to watch right now and shifting their mindset from stress to pleasant expectation.
  • Unified Progress Tracking: A centralized, visually engaging hub for a user's entire viewing history across all platforms, powered by the SIMKL API to create a single, satisfying source of truth for their entertainment life.

Approach & Process:

As the sole designer and strategist, the process involved comprehensive user research (interviews, behavioural data analysis), deep competitive analysis, and a constraint-driven design philosophy where technical limitations (like API rate limits) inspired creative, user-centric solutions. This led to architecting a dual-API integration, developing novel interaction paradigms, and validating them with over 150 beta testers globally.

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Results and Impact

The redesign yielded significant, measurable improvements that directly addressed the core problem: a 60% reduction in user decision time, a 60% increase in content discovery engagement, and a 45% higher click-through rate on recommendations. The project successfully turned a utilitarian tool into a highly engaging, emotionally resonant product that gave users back their time and joy.

Increase in Content Discovery

1%

1%

Increase in Content Discovery

1%

1%

Increase in Engagement

1%

1%

Increase in Engagement

1%

1%

Reduction in Abandonment

1%

1%

Reduction in Abandonment

1%

1%

Reduction in Decision TIme

1%

1%

Reduction in Decision TIme

1%

1%

Task Completion Rate

1%

1%

Task Completion Rate

1%

1%

Read detailed case study

Read detailed case study